The Essential Laws of Reviews ExplainedJune 25, 2018
Using Reviews to Boost Sales
Ratings and reviews are increasingly becoming an important aspect of digital marketing.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. Ratings and reviews, therefore, have a great influence on consumer’s decision making. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. The control of reviews are limited when using some sites. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. A strategic response to a negative review on a business’s website can also help balance out the impact. It is also appropriate to respond to positive reviews as an appreciation to the client.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Positive reviews from established and renowned companies improve a company’s image. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. Google places reviews displays three reviews at ago. To suit the theme and website design, the review panel can be modified from the configuration settings.
Another common site for reviews is Yelp.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.